It’s natural to want to make improvements. We’re hardwired to expect better and to constantly strive for growth. No business can afford to keep producing the same old product when customers are demanding something new. Whatever it is you make, you have to make it bigger, faster, smarter, sleeker, with more buttons and extra flashing lights. It has to be ergonomically optimised, voice-activated and incorporate space-age materials with micro-this and nano-that. And it has to have an app. Everything has to have an app.
