DESIGNING, producing and manufacturing items of clothing with minimal environmental impact is not always easy. Even for a brand as established as Purdey—which was initially founded, as a bespoke gun and riflemaker, in 1814 and began making timeless garments and accessories in the early 1970s—endeavouring to be as wholly British and sustainable as possible can be expensive and occasionally frustrating, especially when considering that its sporting clothing not only needs to look great, but has to deliver a host of technical abilities, too. However, it is a challenge worth embracing—and one that involves a long chain of people and skills running the length of the country: from sheep farmers and wool producers, to spinners, heritage mills and specialist factories.
One prime example of all this effort is the Shetland field coat from our current collection, which, as do all our
