We all know there is a big difference between fashion and personal style. Fashion is about keeping up with the trends; following what everyone else is doing and constantly trying to keep up. It is short-term, a huge contributor to landfill and will probably make you scratch your head in 20 years’ time when you stumble upon a photo of yourself with a permed mullet.
On the other hand, personal style is about cultivating your unique approach to dressing. It’s the art of listening to what makes you feel most like yourself, the most brilliant and energised version, and then refining that style over time. It’s a process of experimentation, of listening to
