t was late evening in 2003, and a young rose-cheeked Mark Zuckerberg—light-headed from wine and too much screen time—was sitting in his Harvard dorm, laughing at the profile pictures of his Kirkland House dorm mates: “some of these people have pretty horrendous Facebook pics. I almost want to put some of these faces next to pictures of farm animals and have people vote on which is more attractive,“ he publishes on his blog. 21 minutes later, he posts again: “Yea, it’s on. I’m not exactly sure how the farm animals
