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be familiar with Max Hoffman, the expat Austrian turned influential NewYork car importer who introduced war-ravaged European marques to a cashed-up, post-war American market. In the early-1950s, particularly, Hoffman’s product-planning pop-psychology prompted iconic and unforgettable cars ranging from the stripped-to-a-price Porsche 356 Speedster to the ultimate road-going supercar of the day, the Mercedes-Benz

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