Like most larger men, Bruce Sturgell has spent a good portion of his life wearing some variation on ill-fitting khakis and tentlike polo shirts. “It’s the fat-guy uniform,” says Sturgell, founder of Chubstr, a fashion blog for plus-size men. “I hate it so much.”
Sturgell, who has a 46-inch waist, has struggled since his teens to find stylish clothes that fit. Many menswear brands don’t go beyond a 40-inch waist, even though the average American man measures 40.5 inches around, according to data from the Centers for Disease Control and Prevention.
Since Sturgell launched
