Cometh the hour, cometh the bombastic marketing campaign from Nvidia. Acronyms are thrown at you and you’re encouraged to nod along at comparison wipes in games while RTX and DLSS are toggled on and off. This one’s got 9728 CUDA cores—how many’s yours got? No no, that won’t do. You need this new one now. And it’s yours for $1,200.
No matter how hard Nvidia’s PR teams have worked on the launch of team green’s new RTX 40-series cards, there’s still just one spec that stands out and it’s the price. The flagship 4080 card costs nearly twice that of its predecessor, the RTX 3080, which retailed for $699 at launch
