ne thing that Jean-Claude Biver desperately wanted Norqain to express ever since he joined the company as an advisor earlier this year was its spirit of disruption. The marketing legend was convinced that, in the category of mid-luxury Swiss marques, Norqain was an authentically disruptive brand: a young and independent four-year brand with comprehensive product offerings
WILD THOUGHTS
Dec 30, 2022
2 minutes
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