IN THE CAUCASUS, the mountains that span Armenia, Georgia and Azerbaijan, a new 1500km hiking trail is in development. When I saw an advert seeking hikers to test out this brand new route, within 24 hours I went from not being able to pinpoint Armenia on a map to enrolling and attending my first video training session. A few months later I was setting off alone to walk for four weeks across the country, feeling like a real explorer. With much of the world mapped and popular hiking trails like the Camino de Santiago seeing a footfall of some 350,000 trekkers per year, how often do you get the opportunity to try something completely new?
“I decided to put three small, innovative brands to the ultimate test by taking
