Investment platforms, commonly known as fund supermarkets, allow you to buy, sell and hold funds, stocks and other assets. You could argue that platforms have opened up investing to the masses; we now have a world of investing where we no longer need a stockbroker or an adviser to buy funds or pick a pension for us.
We can all do it online or through an app and pick our own platforms and investments, or even allow providers to design a ready-made portfolio for us.
For most of us, investment platforms provide a quick and accessible way to invest. But, with new platforms cropping up in the form of apps with specific offerings, and the old-school players launching new services to attract or retain DIY investors, how do you pick the right platform for your needs?
Today, investors face a greater choice than ever, and whether you’re a seasoned investor or a novice, when it