When screwcap bottles were first introduced, there was much scepticism about the quality of wine within. Now, they’re universally accepted – championed, even. And the same is happening with wines in alternative formats.
The bag in box category has made great strides over the past few years, not only in terms of the quality of wine inside, but also in the manufacturing of the bags and boxes themselves. Technology has improved so wines stay fresh for longer, and the bags and taps can be recycled more easily.
In Scandinavia, consumption of bag in box wines and the general acceptance of alternative packaging is exceptionally high; more than half of wine consumed in Sweden is from bag in box. While the UK is some way off that, the market is growing, helped by the impressive selection of premium bag in box wines that can now be found.
WHY WE LOVE BAG IN BOX Convenience The flexibility in being able to have just one glass and not worrying about a bottle spoiling should not be underestimated. They’re also portable and easy to share at dinners, events and while travelling. Thoughtful drinking Reduction of carbon emissions is front and centre in combating climate change, and in this sense the sustainability credentials of bag in box wines are hard to fault. According to a widely quoted study commissioned by Finnish state alcohol monopoly Alko carbon equivalent emissions from the production of glass bottles are almost
