he word “perpetual” underpins every aspect of Rolex’s activities, from its core business of watchmaking to its support of sports, exploration, as well as arts and culture. This does not just entail the unceasing pursuit of excellence, but also the brand’s long‑term commitment to its partners and collaborations. For the Rolex Mentor and Protégé Arts Initiative, “perpetual” also speaks to a specific vision: to perpetuate artistic heritage by creating intergenerational links between established artists and up‑and‑coming ones. The programme
Perpetuating the Arts
Jan 05, 2023
3 minutes
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