TRY SOMETHING NEW GWYNETH PALTROW’S GOOP
Her outlandish approach to self-care has made Gwyneth Paltrow a wellness star. The phenomenal success of Goop goes to show that we’re fascinated by her alternative (sometimes unorthodox) methods. Yoni egg, anyone?
Goop started as a weekly nutritional newsletter, before an online store stocking supplements and moisturisers launched in 2012. Since then, it’s grown exponentially into a lifestyle brand, with own-label products and several stores across the US, as well as a podcast series and Netflix show. The Goop juggernaut is estimated to be worth a staggering $250m (£207m).
Gwyneth, 50, still likes to share the trends she’s trying and the products she swears by with her followers on social
