Classic Jaguar

FROM THE ARCHIVES

WORTH A LOOK

The launch of the new Jaguar MkX in 1961 saw this advertisement from Smith Motor Accessories appearing in motoring magazines of the time, boasting that “all the dashboard instruments in the new Jaguar MkX are made by Smiths”. The main benefit was that “the accurate information they provide makes for safe driving, and for proper maintenance too”. The advert went on to offer valuable advice for anyone seeking some in-car entertainment: “And to those who want the best car radio, Jaguar recommend Smiths Radiomobile”.

FINANCIAL REWARD

We’re heading back to 1987 with this advert for Jaguar Cars Finance, which tried to entice readers

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