In June 2022 Christian Gladwell, 48, was appointed Chief Commercial Officer of Norton Motorcycles, charged with 'building upon the brand's heritage, delivering unique and inspiring customer experiences, and leading the Norton brand into the future'. The chance to quiz him about his plans for Norton's future path revealed some startling choices for the historic brand's direction.
AC: Christian, what's your exact role today at Norton Motorcycles?
CG: I'm Chief Commercial Officer, which means I look after all the customer facing operations, so sales, after sales, servicing, warranty - the community aspect of Norton. But I'm also custodian of the brand, which means I have quite a large remit in design as it affects the customer experience, which sees me cross over a lot with the internal motorcycle
