Sound + Image

Brilliance. With choice.

It was wildly unexpected when the news broke: Samsung Electronics has released an OLED television — one model, in two sizes.

Why unexpected? Because Samsung has spent a decade campaigning one way or another for the benefits of Quantum Dot LED displays, repeatedly demonstrating the lighting precision and colour accuracy merits of increasingly sophisticated LCD-backlit models, and especially their advances in brightness compared with the limited illumination of… OLED.

So why now? Because the company has waited. Because what has arrived with Samsung’s OLED and its new-to-market S95B magazine reckons the S95B is not merely another OLED TV, but one of the best OLED TVs on the market.

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