Barrell Craft Spirits celebrated a decade in November, 2022. During the past 10 years, founder Joe Beatrice and his crew have brought dozens of products to market that have won hundreds of awards. The secret to Barrell’s success? A steady stream of new products to meet the consumer desire to find the next best bottle. Barrell has had a loyal following from the start and is beginning its next decade on a strong footing by continuing to offer unique blended spirits with no smoke and mirrors.
“I ran [Barrell] for the first year from my bedroom at my house,” says Beatrice. “It’s been really quite the 10 years.”
After a weekend visit to a few distilleries in New York over a decade ago, Beatrice decided he wanted to build his own distillery. Shortly after that he realized he did not want to build a distillery at all, but rather wanted to build a brand. He had worked in the beverage alcohol space before as a digital marketer with brands like Jose Cuervo and Hublein and had an informed understanding of
