hronoswiss began life at a very interesting time for watches: in 1983. Gerd-Rüdiger Lang made the brave decision to zig when everyone else was zagging. In 1983, the biggest story in Swiss watchmaking was about the fantastic, plastic Swatch watch that was — essentially — disposable. Chronoswiss was the opposite; Lang took a risk founding a traditional brand, making mechanical watches at a time when everyone else seemed to be
CHRONOSWISS: THE MAESTROS OF MODERN MECHANICAL WATCHMAKING
Dec 12, 2022
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days