Sometimes, simple is best.
For the Wisconsin Timber Rattlers, the approach took them all the way to winning the Class A Freitas Award, capping off one of the more memorable years in the history of a storied franchise.
“If the customers like it, we continue to do it,” said Rob Zerjav, the Timber Rattlers’ president, CEO and managing partner. “If they say they don’t like it, we figure out a way to change