hese days in the cannabis industry, recognizable brands are often the key to gaining consumer sales. The first tenant of a successful cultivation-related company is quality cannabis, but after that, it helps to have a compelling brand story. 40 Tons has both of those things. The people behind the cannabis and streetwear company have had their lives irrevocably changed by cannabis convictions and have built upon that history to re-enter the game of selling weed, this time on the legal side of the street. The company’s name alludes to the amount of cannabis in a multi-year criminal conspiracy to which they are linked. After serving jail time, with one person facing a lifetime sentence, a presidential pardon offered a second chance. The friends behind 40 Tons used that chance to rebuild their lives with a brand built upon
