AT OXFORD CIRCUS IN THE HEART OF London, Rebecca Mossop, a store manager for George at ASDA, is getting ready to deliver October's haul of clothing — that didn't quite meet the exacting standards of the British consumer — to a delivery truck parked behind the store.
“The clothes are manufactured in China and sometimes some items fail quality control and that is where the store's management decided on the idea of donating items of clothing they didn't need to some of the poorest nations in Africa,” says Mossop.
The truck will make various stops at London's high street stores before returning to its base in Lewisham, an area of southeast London. There, Michael Ofori, the managing director of a shipping company, will ensure that the thousands of piles