A number of projects are transforming the city as a desirable and soughtafter place to live, work, do business and invest. Many of Rotorua’s major economic indicators point to ongoing growth, which is a sign it is doing things right.
Years ago the city’s name was combined with Las Vegas to create the nickname “Rotovegas” which has stuck, even though it delights and infuriates locals in equal measures. It is a none-toosubtle acknowledgement of its tourism and Maori entertainment industry which makes up a major part of the local economy. However, at its heart Rotorua is steeped in indigenous culture and the geothermal hot springs, although the smell can be a surprise to visitors.
Positioned just outside of the golden triangle of Auckland, Hamilton and Tauranga, Rotorua reaps many of the benefits of proximity but without the price tag. It has one of New Zealand’s most diverse economies, with businesses offering job opportunities across forestry and wood processing, tourism, geothermal, agribusiness, education, health, manufacturing and social services.
The city is within three hours’ drive of 50 per cent of the country’s population. Nearby arterial trunk routes make it the hub for transport and commuters travelling north to Auckland and Hamilton, south to Taupo and Wellington, or just over the hill to Tauranga and Whakatane, helping the economy thrive.
A dynamic and culturally rich group of people call Rotorua
