Rugby World

WHAT IT’S LIKE TO… REIMAGINE A FAMOUS RUGBY BRAND

HOW QUICKLY can you flip a culture? Because in the time since MVM Holding bought the Sharks franchise to now, Durban’s top team look very different, inside and outside the white lines of the pitch.

A rebrand is nothing new there – this is the side who were known colloquially as ‘The Banana Boys’ for many years, before Natal plumped for the Sharks moniker, officially. But many will tell you that they do things differently in the region anyway. In October last year, former assistant Grant Bashford explained to that through the years they embraced a mix of influences from around South

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