STAY
ubliminally but consistantly, across a million little micro messages, Ace Hotel Sydney wants to tell you it’s cool. And it is, undeniably. Sydney regulars have seen some of these tricks before: the in-room record player at the Old Clare, the freebie snacks at the Ovolo, Paramount’s colour-blocked design sensibility. But Ace Hotel’s Sydney arrival marks a return to the source for anti-corporate hotel culture.
