Elon Musk’s takeover of Twitter has set a new standard for disruption. Without meaning to do so, Musk has made Twitter into a soap opera, casting himself in the lead role. The central premise of the show seems to be: “What insane thing will the billionaire do next?” Even with nearly 238 million users, Twitter is tiny compared with Facebook or TikTok. But Twitter punches above its weight.
Twitter derives its power and value from
