ith the 2022 World Cup kicking off in Qatar this weekend, we would expect the marketing machine to have moved into overdrive by now. The flag should be flying outside every pub. The supermarkets should be full of snacks to munch on during the game, and every major brand should have snapped up one player or another for some promotional work. There should be a sense of buzz and excitement, especially given how well
Why this World Cup will be a flop
Nov 18, 2022
3 minutes
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