On November 1, Cainiao Network, e-commerce giant Alibaba’s logistics arm, posted a special ad online, recruiting 1,000 volunteers to show customers how to recycle their express packages at more than 300 Cainiao outlets nationwide. In turn, people could receive eggs or other gifts, a typical incentive in China adopted by companies to promote their products or services.
The call intends to encourage individuals to reduce their carbon emissions and protect the environment. The recycled cardboard boxes will be used for future deliveries or turned into notebooks that will be donated to charities helping students in need. The campaign runs from November 1 to 20, the peak delivery period for Alibaba’s annual online shopping bonanza known as Double 11, which started on November