Trucks built in low numbers by independent companies are unusual today for the obvious reason that they were unusual when they were new. In Studebaker’s case, while the bonus of stylish design didn’t have a big impact on sales, it does add to their appeal today.
Studebaker wasn’t alone in building quality trucks capable of making a flashy statement for an owner and a good impression for a business, but Ben Snyder’s 1938 K-20 tow truck is a good example of how well Studebaker succeeded at it. Its long hood implied the presence of a powerful engine, its
