Business Today

NECTAR OF THE GODS

VICTOR HUGO of Les Miserables fame described cognac as ‘the liquor of the gods’. So what makes the amber liquid so special to be given such an exalted status? “Cognac is distilled white wine which is then aged for years. Sometimes for decades, as is the case for Louis XIII. It comes only from the Cognac region in Southwest France,” says Malo Le Mestre, Brand Ambassador in India for Louis XIII, one of the world’s most exclusive cognac brands.

The history of cognac stretches back to the 1600s. The story goes that it was the Dutch who wanted to carry wine from France to the Netherlands.

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