Australian Motorcycle News

What’s in a name?

HERE WE GO again. TVS, the latest “new owner” of Norton, has revived the Commando, a model it said it would retire after fulfilling a final run to satisfy buyers who had plonked down a deposit with the previous and now disgraced owner, Stuart Garner.

So why bring it back to life again? It’s all about so-called heritage brands and the marketing power they wield with iconic model names.

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