Metal Hammer UK

CAN TIKTOK SAVE METAL?

A weird thing happened in September 2022. Mary On A Cross, a three-year-old Ghost song that originally appeared on the B-side of 2019’s Seven Inches Of Satanic Panic single, entered the US Billboard Top 100, unexpectedly giving the Swedish band their biggest hit yet.

Its belated success was down to one thing: TikTok. A few weeks earlier, a TikTokker named @editingtherapy had used a slowed-down version of the song to soundtrack a compilation of scenes from Stranger Things. The connection to the hyper-successful Netflix show pulled people in, but it was Mary On A Cross that caught their attention. On the back of its inclusion in the original clip, the song itself soon went viral, eventually appearing in more than 300,000 videos and clocking up a staggering one billion hashtag views.

“I think it was my daughter who spotted it first,” Ghost frontman Tobias Forge tells “She said, ‘I heard

You’re reading a preview, subscribe to read more.

More from Metal Hammer UK

Metal Hammer UK9 min read
Kerry King
REIGNING PHOENIX MUSIC Evil thrash royalty gets back in the ring with a vengeance RETIREMENT WAS NEVER an option for Kerry King. Even before the untimely passing of guitarist Jeff Hanneman in 2013, it often seemed that Kerry was hauling Slayer along
Metal Hammer UK2 min read
Pallbearer
NUCLEAR BLAST Arkansas’ doom heartbreakers unfurl the power of fragility LOOKING TO THROW your heavy metal claws aloft and mindlessly bellow “Yeaahhhhh!” at the rafters? That’s fine and all, but chances are this is not the doom you are looking for.
Metal Hammer UK6 min read
Lzzy Hale
WHEN WE CATCH up with Lzzy Hale, she’s sitting in her closet. “I’m adulting and I don’t like it,” the Halestorm vocalist and guitarist tells us, midway through house renovations and surrounded by leather jackets and stage outfits, although it’s an ap

Related Books & Audiobooks