The Atlantic

For Drake, the Misogyny Is the Message

The rapper’s brand is now pointless, profitable cruelty.
Source: Amy Sussman / Getty

“I blow a half a million on you hoes, I’m a feminist,” Drake raps in a lyric that, like so much of his recent output, is perched between humor and brand management, shock and forgettability, engagement and apathy. The joke is, of course, that men who treat women as hoes aren’t feminist. But then again, —Drake’s new, joint album with the Atlanta rapper 21 Savage—is a queasy ode to femininity, from its title to its . On one song, Drake shouts out abortion rights. On another, he says he’d vote for a female president, he fixates on the power women hold over him sexually—and the power he can hold over them financially.

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