Ask older generations what they think of when you say the word ‘perfume’ and it's likely they'll conjure up images of light floral bursts in dainty spritz bottles or the natural fragrance wafting from a vase of flowers on the windowsill. But that was then, and this is 2022. Now, the pursuit of ‘scent wellness’ has forced the perfume industry to raise its game, with consumers demanding multitasking, life-hacking products.
Fragrances are redefining aromatherapy and tearing chapters from the books of medical research. Yes, these creations smell good, but perfumers are leveraging neuroscience to push things further and claim that fragrances also have an impact on mental and emotional wellbeing. A new era of medi-scents – also dubbed ‘functional fragrances’ – is upon us, and they're being touted as quick ways to bio-hack your brain for better mood.
As founder of The Nue Co and creator of the first perfume billed as an ‘antistress’ supp, Jules Miller considers it her
