The UK might be the second biggest greetings card market in the world, with a value of around £1.5 billion, but we Brits send more greetings cards per person than any other nation. In 2020, we sent 835 million cards. That’s a lot of cards. It’s also a lot of words inside those cards.
As writers, we’re good with words. Poets, in particular, may just have the right way with those words to produce a verse or statement that captures the thought, message, or sentiment that a greetings card needs to convey. So how easy is it to break into the greetings card market, and could it prove a useful income stream for our writing business? Melvina Young is a senior writer at Hallmark Cards in the USA, the oldest and largest greetings card manufacturer in America. With an academic writing background, Melvina has a master’s degree in African-American studies and teaches women’s studies and black history at the University of Wisconsin.
‘I came to Hallmark because, as
