Last year, Geneva Watch Days proved that nothing can replace the human side of the business, and the physical trade show was indeed necessary and useful, no matter the scale or setting. Of particular note, the fair also provided an inventive demonstration that the Swiss watchmaking industry—which is steeped in tradition and know-how and oftentimes appears conservative—was definitely capable of adapting and dealing with a crisis.
This year, on the other hand, the not-so-new kid on the block intriguingly ups the ante through the third edition of Geneva Watch Days, which was held from August 29 until September 1, 2022. Going by the numbers, the event brought together 33 brands including, of course, the
