Over the past year, HSBC has emerged as one of Hong Kong’s most dedicated supporters of the arts—and in particular the artistic media of the future. Formalised under the Open to Art initiative, the bank’s commitment to culture has taken several forms: becoming the lead partner of M+; staging Metavision, an exhibition of NFT art at K11 Musea; turning its Main Building into an outdoor NFT gallery; sending exclusive NFTs to selected clients; commissioning its own digital artworks; and launching its own gallery in the metaverse.
According to Maggie Ng, HSBC’s Head of Wealth and Personal Banking, it’s the natural continuation of a long
