1976 James Hunt
Forty-a-day smoker James Hunt’s epic 1976 battle with Ferrari’s Niki Lauda took the sport onto an entirely different level of popularity – and Hunt’s Marlboro-liveried overalls and McLaren were right at the centre of the visual message. Hunt was the short-notice replacement at McLaren for the short-notice departure of Emerson Fittipaldi and Marlboro’s John Hogan formed a closed bond with him.
1977 Gilles Villeneuve
The Quebec-born driver was barely known outside
