Cosmopolitan India

Cool, Indian Denim Brands

FREAKINS

ith their entire creative team under the age of 25, you’re in good hands with styles that are a straight ticket to denim heaven. Think pants with five pockets to carry all your emotional baggage; pink mom jeans for your imaginary school run; or baggy styles with a range of rips that vary from the cautious quite happily with these cuts, as they take well into account the curves you’re most proud of. There are cute baseball and bomber jackets, as well as dad shirts in pops of colour, to really zone in on the trend. And earlier this year, the founders—Sachin Shah and Shaan Shah—collaborated with 22 young artists to create a cool range that celebrates artistic expression. Quick tip: drop everything and give this brand instant attention.

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