TRA, in partnership with Think TV, regularly surveys New Zealanders to find out which ads are resonating, and which creative is going the distance.
The survey asks a nationally representative sample of over 1,000 people the unprompted question; “What is your favouritead on TV at the moment?”
The most frequently mentioned favourites make up the top 10 list.
In the July 2022 survey, over half of New Zealand’s Favourite
