As a Tai Tokerau Northland-based charitable trust who exists to lead social and economic change for the region, Rugby For Life was able to launch the community led ‘Take 2 For The Team’ vaccination initiative within a week of being engaged.
Based on the understanding that Northland largely thought of the Covid pandemic as an overseas andori, a campaign landing page, an interactive vaccination events map, the launch of a digital media campaign supporting above the line media to drive awareness, engagement, and even local heroes.
