hin, it appears, is very much in, with Richard Mille now entering the arena of the gossamer fine and, in the words of the immortal Monty Python, “wafer-thin” horological super machine. Just a few years ago, it seemed more of a high concept curiosity rather than the ne plus ultra in technical achievement. One thing about Richard Mille is that when the brand enters a category of watchmaking, it instantly makes that horological realm the most au courant and urgently cool in the world. Because, as we can see from the brand’s incendiary success, Richard Mille is not so much tapped into the zeitgeist of contemporary culture
FOUNDER’S NOTE
Sep 19, 2022
4 minutes
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