REVOLUTION DIGITAL

A CROWN FIT FOR A QUEEN

In the world of Rolex, it is the outliers that tend to dominate much of the conversation. Books have been written and gallons of digital ink spilled over the minutiae of exotic dials, short production runs and specialized, technical watches built to overcome a particular set of obstacles.

While this depth and breadth of knowledge is incredible and does an admirable job of explaining why people love the Crown the way they do, in a very real way, it’s missing the point. For while the professional models and esoteric variations are exciting, the watch that is at the heart of the catalog is the humble Datejust. For decades, this uncomplicated watch has defined the values of Rolex and become an enduring symbol of the Crown — values that are as uncompromising for women as they

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