NZ Marketing

MUSICIAN TURNS MARKETER

Sophie Morris began singing aged 10 as Gretl in ‘The Sound of Music’ which sparked a love for being on the stage. Since then, some of her music highlights include performing roles in musical theatre (Sandy in Grease and Sophie in Mamma Mia), singing national anthems at many international sporting events such as the 2020 Rugby Championship, acting on Shortland Street, and touring with groups including Celtica. Equally as comfortable on stage as she is planning campaigns, Sophie reflects on how her seemingly contrasting interests actually might have more in common than we’d expect.

WHICH CAME FIRST, MUSIC OR MARKETING?

Although I didn’t sing from a super young age, it is probably fair to say I was quite a theatrical kid. I used to imitate famous singers (think Pavarotti, Celine Dion) and put on shows with

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