Over fifty years ago, Yvon Chouinard started Patagonia, as a climber more than a businessman, he developed a massive international clothing and accessory company. In those fifty years, Patagonia has become one of the most respected and environmentally responsible companies on earth.
This week Chouinard made the most significant commercial move in the adventure industry history!
Chouinard, his wife and two adult children have reassigned their ownership of Patagonia and relinquished it, a value of about three billion dollars, to a trust called Patagonia Purpose Trust and a non-profit organisation called Holdfast Collective. These trusts have been created to ensure that the $100 million-plus of Patagonia’s
