Ford entered 1960 with a line of slightly restyled, but greatly improved, light- and medium-duty trucks. Ford featured more than 200 models in six series that year. Heavily promoted selling features included increased economy of operation and maintenance, and improved “cab-livability.”
In contrast to 1959, the 1960 model was slightly jazzed up. The badge-shaped Ford truck emblem was centered on the hood, between two vent slots. The new rectangular-pattern grille extended down to include parking lamps. A thick bar at its top connected the larger, inward-slanting headlamp pods to create a bug-eyed look. The ornaments on the sides of the new hood were stylized rockets or arrows, depending on your point of view.
The springs, door seals, electrical system and exhaust were improved. Among the standard features were a Lifeguard steering wheel, double-grip safety
