IN 1996, BPL, then a well-known Indian consumer durables brand, did something interesting. With the intention of driving home that it was as good as anything imported, it signed on Amitabh Bachchan as brand ambassador for a new campaign. Through print and television advertisements, it was the first time one would see the superstar playing this role.
Twenty-five years on, Bachchan has been the face of an array of brands, including Cadbury Dairy Milk, Pepsi, ICICI
