Business Today

CASH-MIR

IT ALL STARTED for 24-year-old Moris Adam when he came home in Srinagar during his college vacations in 2019. He was trying to order a few things from online e-commerce majors like Amazon and Flipkart, when he realised that they won’t deliver what he needed to his place. “That’s the moment when I decided I will start my own venture,” says Adam, who was just 21 when he launched Koshur Store, a quick-commerce platform based in Srinagar, the summer capital of Jammu & Kashmir (J&K).

Sheikh Sami Ullah, 30, who had heard many stories of deliveries getting delayed, or just not getting delivered to their destinations in J&K, even by some of the biggest delivery companies, has a similar story of starting up, too. “I was working with an e-commerce company in J&K and realised that farmers and craftsmen could not deliver their products to our warehouses due to a lack of courier services in the region,” says Sami Ullah, who co-founded FastBeetle—a door-to-door delivery start-up—along with Abid Rashid Lone in 2019.

Adam and Sami Ullah are both entrepreneurs with their own start-ups in J&K. More importantly, they are part of a growing community of youth in the Union Territory (UT) who are looking to start digital ventures in various segments such as e-commerce, quick-commerce, food delivery, ride sharing and logistics, to name a few.

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