In an age of uncertainty, we still have the rock that is Ford’s Fiesta, or at least, we did. Spanning eight generations and chalking up almost 5 million UK sales, the Fiesta became the default small hatchback. Yet, after a dozen years of topping the new car registration charts, Ford’s baby was absent from 2021’s figures. Then, earlier this year, Ford UK stopped taking Fiesta orders. What went wrong?
Is just enough no longer good enough?
COVID-19 and semi-conductor shortages aside, we must not forget Ford’s commercial decision to concentrate on more