Jaguar World

Final flourish

NEW THINGS are always better than old things,” said the artist Andy Warhol once. With most consumers agreeing with him, that’s why, whether it’s televisions, mobile phones or trainers, all products are considered oldfashioned as soon as they go on sale.

This is especially true in the automotive world with cars quickly receiving a mid-life facelift before being replaced after only a few years as manufacturers attempt to lure customers with yet another new model with even more exciting features.

One of the few exceptions to this rule was the Series 3 XJ12. Since it was the second facelift of the original XJ6 from 1968, when the third generation went on sale seven years later it was already seen as old fashioned. And yet it was kept in production for a staggering 13 years, an eon in car terms. When the final car – ablack Daimler Double Six – rolled off the production line 30 years ago it was a dinosaur compared to newer rivals

You’re reading a preview, subscribe to read more.

More from Jaguar World

Jaguar World3 min read
New Event Earns Universal Praise
Rustival, the brand-new classic/youngtimer show hosted by YouTubers Steph from idriveaclassic, Matt from Furious Driving and lan and Carly from HubNut, is set to return after its inaugural outing was met by huge acclaim from a bumper crowd. Taking pl
Jaguar World1 min read
Still Time To Raise Funds For Dementia UK
There is still time to sponsor a trio of Jaguar enthusiasts who are raiding money for Dementia UK. The trio, Guy Tripp, Imran Khan and Joginder Chadha will partake in the Mountain Summit Rally, starting on 1 June 2024. Over 1,500 km, 6 countries and
Jaguar World1 min read
The World’s Best Selling Independent Jaguar Magazine
It couldn’t be easier to sign up for a whole year of classic cars with a subscription to Jaguar World, the magazine which loves our special cars just as much as you do. Join the Jaguar World family and you’ll be part of the ever-growing community who

Related Books & Audiobooks