S MANY OF you may know, I published a little book a few months ago called , a biography of one of wrestling’s all-time greatest characters, and probably its all-time greatest heel. One of the things that made Ed Farhat exactly that was his dedication to preserving his persona above all else. He “lived the gimmick,” as they say. Sheik never broke character once in front of the paying public, or anywhere else that wasn’t behind closed doors, for that matter. For generations of fans, it became impossible to separate the man from the myth, and that helped The Sheik to
